Digital Marketing

Digital Marketing · New service

Marketing run the way we run infrastructure. Measured, or not done.

We build and operate the whole digital footprint: search, paid, social, web and the tracking underneath it. The same discipline we bring to a network, applied to your pipeline.

What is included

A complete set, or the piece you are missing

Most Egyptian businesses we meet are paying for one of these and missing the other five. That is why the spend does not turn into calls.

Search and content

Technical SEO, the pages that answer what your buyers actually type, and content that earns the position rather than renting it.

Paid advertising

Google, Meta and LinkedIn. Built around the searches that close, with the wasteful ones excluded before they spend.

Social and community

A calendar you can live with, written in your voice, in Arabic and English.

Website and landing pages

Fast pages that load on an Egyptian mobile connection and put the phone number where the thumb already is.

Brand and creative

Identity, templates and a design system so everything you publish looks like the same company.

Measurement

Conversion tracking that connects a phone call to the click that caused it. Most accounts we inherit have none.

Why an IT company

Because the hard part is not the posting

  • The tracking. Connecting a call or a form to the campaign that paid for it is an engineering job, not a design job.
  • The site. Page speed, structure and mobile behaviour decide whether the ad money converts. We own the server as well as the copy.
  • The data. We are already handling your systems under NDA. Your customer data does not travel to a third agency.
  • The honesty. We will tell you when a channel is not working and should be switched off, including one we recommended.

First engagement live with ElAggar. Available to all clients from this quarter.

Common questions

Before you ask

Do we have to take all of it?

No. The most common start is a measurement and search audit. It usually finds enough waste to pay for the first months of work.

Do you work in Arabic?

Yes. Both languages, written natively rather than translated, because the search behaviour is different in each.

Who owns the accounts?

You do. Ad accounts, analytics, domains and content stay in your name. We are given access, not ownership.

Start with what is already being wasted

Give us your ad account and your site. We will tell you what is working, what is not, and what it would cost to fix.

02 3537 5791